Los Angeles, CA
Coca-Cola, a global leader in the beverage industry, sought to create a memorable Super Bowl commercial featuring Jonah Hill and Martin Scorsese. The mission was to tell a humorous story about Jonah Hill missing out on a party with Martin Scorsese. Given the high stakes of a Super Bowl commercial, Coca-Cola aimed to captivate the audience with engaging visuals and a relatable narrative.
The urgency of the Super Bowl event prompted Coca-Cola to seek out our expertise in 2D motion design. They needed to add dynamic motion graphic elements to their commercial to enhance the storytelling. Our reputation for delivering high-quality animations under tight deadlines made us the ideal choice for this project.
We were brought in towards the end of the production process, ready to add the essential motion graphic elements to the commercial. The storyline followed Martin Scorsese at a party, trying to get Jonah Hill to join. Our task was to animate the text message bubbles and other messaging elements that illustrated their conversation. To ensure authenticity, we researched the iOS interface of iPhones and created animations that mimicked the look and feel of real text messages.
The final deliverables were the motion graphics for the Super Bowl commercial, featuring believable speech bubble animations and various messaging elements. These animations played a crucial role in the commercial, effectively conveying the humorous back-and-forth between Jonah Hill and Martin Scorsese. Our work added a layer of realism and engagement to the story, making the narrative clear and entertaining for viewers.
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