Los Angeles, CA
The NBA Tech Summit, a prestigious event showcasing the intersection of technology and basketball, aimed to create a visually engaging experience for attendees. The event brought together industry leaders and NBA members to discuss innovations shaping the game. Our mission was to design and animate holographic visuals that would enhance the presentations and immerse the audience in the future of basketball technology.
The NBA Tech Summit required visuals that matched the event’s cutting-edge theme. With our proven expertise in crafting clean, sleek 2D animations and working in abstract mediums, we were selected to deliver a suite of holographic animations. These animations needed to complement speaker presentations and highlight advanced tech concepts seamlessly.
The process began with gaining a thorough understanding of the client’s vision and the technical limitations of the holographic format. This required close collaboration to ensure the animations would perform optimally during the event. Once the requirements were clear, we moved into design and animation, focusing on creating HUD-style graphics with a futuristic, tech-inspired aesthetic.
Throughout the project, we worked tirelessly to provide technical support, staying up all night to accommodate test runs in a different time zone. This hands-on approach ensured the holographic visuals were perfectly aligned with the event’s needs and flawlessly executed on the big day.
We delivered multiple 2D and 3D holographic videos that played during various speaker presentations. These included HUD-style effects, player stats, and engaging graphics that highlighted key themes of the summit. The animations seamlessly complemented the speakers’ messages, bringing attention to the technology while maintaining the polished and innovative tone of the event.
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