Los Angeles, CA
Quibi, a mobile-first streaming platform, set out to redefine how audiences consume content by offering bite-sized episodes of 10 minutes or less. With an emphasis on innovation and interactivity, Quibi aimed to showcase its unique storytelling features, including an interactive timeline and alternate viewing experiences. To help them launch with impact, we collaborated with BBH to create a visually engaging campaign that highlighted what made Quibi stand out in the streaming world.
As Quibi prepared to enter the competitive streaming market, they needed a campaign that would resonate with viewers and emphasize their unique platform features. With our history of merging live-action footage with clean, modern 2D animation, Quibi trusted us to deliver visuals that were fun, innovative, and perfectly aligned with their brand identity.
Our process began with a clear focus: seamlessly merging live-action footage with 2D animations to create a cohesive and modern aesthetic. After receiving the initial footage, we roto-scoped key elements to integrate 2D animations that interacted directly with the live-action scenes.
Using After Effects, we crafted clean, vibrant animations that added layers of interactivity and fun to the campaign. The animations highlighted Quibi’s unique features, such as the ability to shift perspectives and watch stories unfold in innovative ways. Every detail was designed to feel fresh and engaging while maintaining a sleek and polished look.
The final deliverables were a series of promotional videos that showcased Quibi’s innovative platform. By blending live-action footage with seamless 2D animations, we brought the app’s features to life, illustrating how Quibi reimagines storytelling for the mobile-first audience. The campaign was fun, modern, and visually compelling, perfectly capturing the spirit of the platform.
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