Los Angeles, CA
Samsung is a brand that needs no introduction, but we’ll give them one anyway. As one of the biggest tech companies in the world, they continuously push the boundaries of innovation. Their customers range from everyday users to high-end professionals who rely on Samsung’s devices to create, communicate, and bring their ideas to life.
For this project, Samsung set out to showcase the power of the Galaxy Book4 Pro, a device designed to seamlessly integrate with the Galaxy S24 Ultra and leverage AI-driven tools to elevate creative workflows. To do this, they partnered with none other than Kim Seong-Hun, the acclaimed director behind Kingdom, to create a stunning two-minute spot.
That’s where we came in. Samsung turned to Flik to build and animate UI sequences, create title animations, and define the animation direction for super animations—because when it comes to clean, accurate, and cinematic 2D animation, we don’t mess around.
Creating a sleek and immersive tech ad isn’t just about cool visuals—it’s about precision. Samsung needed UI animations that were pixel-perfect and true to the actual Galaxy Book4 Pro interface. Every movement had to feel intuitive and responsive, enhancing the story rather than distracting from it.
Our expertise in clean, 2D UI animations and meticulous attention to detail made us the perfect fit. Having worked on similar high-profile projects, we understood how to bring Samsung’s vision to life in a way that felt polished, seamless, and absolutely authentic.
The challenge? Ensuring that every UI animation flowed naturally within the narrative while staying 100% true to Samsung’s real-world product experience. No shortcuts. No approximations. Just pure accuracy and finesse.
We kicked things off with animation tests—because in our world, precision is everything. These initial explorations helped define a visual language that would fit within Samsung’s brand identity while complementing the film’s cinematography.
As the project evolved, we worked closely with Samsung’s team to ensure that our UI animations were not just beautiful but functional, syncing them with the voiceover and narrative beats. Every on-screen interaction needed to feel fluid and intuitive, as if viewers were experiencing the Galaxy Book4 Pro in real-time.
In addition to the UI work, we tackled the title animations and developed the style for super animations, ensuring that every graphic element felt like an organic extension of the Samsung ecosystem.
The biggest challenge? Pixel perfection. Every frame had to match the exact specs of Samsung’s interface, down to the last detail. But that’s exactly the kind of challenge we love.
The final result was a visually striking two-minute film that seamlessly blended cinematic storytelling with beautifully integrated UI animations. The spot featured Kim Seong-Hun as he effortlessly communicated with his team, leveraging the Galaxy Book4 Pro’s AI-driven tools to bring his creative vision to life.
Our UI animations elevated the storytelling, making the device feel intuitive and alive. Meanwhile, our title animations and super animations helped reinforce the messaging with a sleek, modern, and premium feel that aligned perfectly with Samsung’s aesthetic.
Every frame was meticulously crafted, ensuring that the UI animations looked like they belonged inside a real Galaxy Book4 Pro—because that’s exactly what they were designed to do.
The campaign took off, amassing over 5 million views on YouTube within 10 months. The seamless integration of our 2D UI animations, title animations, and super animations played a key role in making the film feel polished and immersive.
By staying true to Samsung’s real UI while enhancing the storytelling, we helped position the Galaxy Book4 Pro as an essential tool for creatives. The film resonated with both tech enthusiasts and industry professionals, reinforcing Samsung’s reputation as a leader in innovation.
This project was a perfect blend of technology and creativity, and we were thrilled to be part of it.
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