Twitch VTuber Week

Mission

Twitch is the destination for live streaming, with a community-driven culture that thrives on engagement, personality, and innovation. Among its many content creators, VTubers—streamers who use animated avatars—have carved out their own space, attracting millions of fans worldwide.

To celebrate and elevate this community, Twitch launched VTuber Week, a dedicated event highlighting some of the most exciting and entertaining VTuber creators on the platform. But they needed a visually compelling promo to hype it up.

That’s where we came in. Twitch turned to Flik because of our trusted reputation for blending 2D and 3D animation, along with our knack for clean, fun, and dynamic type animations—exactly the kind of motion language needed to capture the fast-paced, expressive world of VTubers.

The Call

Twitch’s VTuber Week was designed to showcase top VTuber talent, drive engagement, and reinforce Twitch as the ultimate platform for VTuber streaming. But to grab attention in an online world filled with flashing overlays, fast cuts, and high-energy content, the promo needed to be bold, exciting, and immersive.

The challenge? Blending real VTuber screen captures into a fully animated world—without making it feel disconnected or forced. Twitch wanted a glitchy, kinetic, and high-energy animation style that matched the chaotic fun of the VTuber community.

With our experience in 2D/3D hybrid animation and dynamic motion design, we were the perfect team to bring this vision to life.

Process

We took a structured yet experimental approach to crafting these spots:

1. Concept & Storyboarding – We started by mapping out how VTuber screen captures, typography, and glitch effects would all flow together. We wanted the motion to feel seamless, fast, and playful, mirroring the energy of a live Twitch chat.
2. Design & Style Frames – Once the flow was approved, we built out style frames that blended bold type animations, 2D/3D transitions, and glitch elements to reinforce the digital nature of VTubers while staying true to Twitch’s visual identity.
3. Animation & Motion Tests – Before diving into full animation, we ran motion tests to refine the glitch style, typography animation, and transitions between screen captures. This phase helped ensure that nothing felt too jarring or overwhelming.
4. Full Production – Using After Effects and 3D tools, we crafted each frame with precise timing, energetic transitions, and a touch of controlled chaos to reflect Twitch’s dynamic culture.
5. Final Polish & Delivery – After feedback and refinements, we added the finishing touches—adjusting timing, enhancing glitch effects, and optimizing for multiple platforms—before delivering the final spots.

The key to success? Making sure everything felt seamless, energetic, and perfectly in sync with Twitch’s brand identity.

Outcome

The final result? Two 30-second spots packed with kinetic typography, glitch-style motion design, and real VTuber screen captures, all woven together into a visually explosive promo that felt like a natural extension of Twitch’s brand.

The mix of 2D and 3D animation, combined with the bold, fast-paced type animation, gave the spots a fresh, modern, and highly energetic look that resonated with Twitch’s audience. Every frame pulsed with color, movement, and digital distortion, capturing the unique chaos and fun of the VTuber world.

Impact

Twitch’s VTuber Week promos successfully brought attention to the growing VTuber community, helping to engage existing fans and introduce new audiences to the VTuber streaming scene.

By creating a bold, glitchy, and high-energy visual language, we reinforced Twitch’s brand as a platform that embraces innovation, creativity, and internet culture. The seamless mix of real content and animation made the promo feel authentic and dynamic, encouraging viewers to tune in and celebrate VTuber Week with the community.

Services Rendered

• 2D & 3D animation
• Dynamic typography animations
• Glitch-style motion design
• Seamless integration of VTuber screen captures