Los Angeles, CA
Vizio, a leading name in consumer electronics, was launching a new line of desktop and laptop computers. Known for delivering high-quality, accessible technology, Vizio aimed to create a sleek and compelling video to highlight the features of their new products. The mission was to produce a 60-second video that combined clean, polished 3D product renders with HUD-style 2D animations to tell the story of their cutting-edge design and functionality.
The launch of Vizio’s new computers required a video that could effectively showcase the products’ features in an engaging and modern way. Vizio turned to us because of our proven expertise in blending 3D renders with clean, high-tech 2D graphics. The stakes were high, with the video serving as a cornerstone of the product’s marketing campaign.
The process began by collaborating with Vizio’s team to identify key features and design elements to highlight in the video. We started with detailed 3D renders of the desktop and laptop computers, ensuring every curve and detail of the products was accurate and visually stunning. Next, we crafted HUD-style 2D animations in After Effects, designed to seamlessly overlay and call out specific features like display quality, performance metrics, and connectivity options.
We developed templates that allowed for smooth integration of 3D and 2D elements, ensuring consistency across the animation. By creating a modular system for the 2D callouts, we could quickly adjust content as needed to match Vizio’s evolving input during the production process.
The final deliverable was a 60-second video that showcased Vizio’s new computers with a perfect blend of 3D and 2D elements. The 3D renders highlighted the sleek, modern design of the products, while the HUD-style graphics provided dynamic, clear callouts of the key features. The video maintained a clean and polished aesthetic, aligning with Vizio’s brand identity and delivering a sense of sophistication and innovation.
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